Many of you have been asking us for a workshop that can help you do a more effective job of communicating with your stakeholders—particularly your donors. We'll be piloting this new session for a group of social profit organizations in Pennsylvania in January. Click here to check out some of the other workshop and plenary sessions that we offer.
Expanding on our storytelling workshop, this session has been designed to provide practical tools for social profit organizations and educational institutions to think about how you are currently marketing your organization.
In this session, we'll discuss creative strategies for telling your stories; how those stories impact community engagement; and how they can leverage that engagement to recruit volunteers, raise more money, and provide critical services to more stakeholders.
We will use a variety of interactive techniques to help you uncover and discover your passions, and explore how they connect to the choices you make and the actions you take. From there, we'll help you connect your passions to the work your organization does everyday, and determine the most effective ways to tell the stories that align with your values and move people to get involved as volunteers, as contributors, or board members.
- Be able to articulate why you do what you do--your values, motivations, and dreams.
- Recognize the connections between this level of self-awareness and your work.
- Use this new awareness to create the organizational stories that cause people to act.
- Apply the skills by creating a two-minute pitch related to their organization's work.
- Determine the best marketing approaches for building high-trust approaches to community engagement.
- Engage stakeholders in marketing efforts, particularly social media strategies.
- Learn how to use a organizational self-assessment tool for strengthening capacity-building efforts.
If you are in Pennsylvania ...
Unified Family Services Systems of Bedford County (UFSS), Southwestern PA CTC and Evidence-based Programs Regional Network, the Penn State EPISCenter, and Behavioral Health Services of Somerset and Bedford Counties, Inc. (BHSSBC) are pleased to offer this training. Seating is limited and participants will be registered on a first come, first served basis.
When: Friday, January 20, 2012 / 8:30 am to 4 pm
What: Marketing, Messaging, & Media: What’s the Answer?
Where: Best Western Bedford Inn, 4517 Business 220 North, Bedford, PA 15522Who:
Trainer: Craig Bowman,Common Ground Consulting, LLC
Target: Community Coalition Members, Educators,Audience: Administrators, Behavioral Health Practitioners, Family Services Workers, Youth Workers, Prevention Service Providers, etc.
Cost: Free (minimum fee of $10 for LSW/LCSW, LPC and LMFT CEUs)
CEUs available: Act 48, PA Certification Board (PCB), LSW/LCSW, LPC and LMFT - $10
This program is offered for 5.5 hours of social work continuing education through co-sponsorship of the University of Pittsburgh’s School of Social Work, a Council on Social Work Education-accredited school and, therefore, a PA pre-approved provider of social continuing education. These credit hours satisfy requirements for LSW/LCSW, LPC and LMFT biennial license renewal. For information on social work continuing education call (412) 624-3711.